Digital Marketing
Multi-Channel Digital Growth
From scattered posts to predictable pipeline.
ClientRegional Services Brand
Duration4 months
Year2024
Stack
SEOMeta AdsGoogle AdsAnalyticsContent
Overview
Unified brand presence, conversion-focused campaigns, and marketing analytics for a regional company expanding nationally.
The Challenge
The client's marketing lived in fragmented channels — inconsistent messaging, wasted ad spend, and no unified view of which campaigns drove real leads. Organic traffic was flat and the sales team disputed lead quality.
Our Solution
We rebuilt the funnel end-to-end: refreshed positioning and landing pages for conversion, coordinated paid social and search with aligned creative, SEO technical fixes, weekly performance reporting in a shared dashboard, and iterative A/B tests on headlines and CTAs tied to CRM events.
Key Results
- 1143% uplift in qualified inbound leads within four months
- 2Cost per acquisition reduced by 31% across paid campaigns
- 3Organic sessions up 68% after technical SEO and content refinements
- 4Single attribution dashboard aligning marketing spend with CRM outcomes